About The Project


It is gentle to natural environment and a person.
The craftmanship of “industry, agriculture”, and “a tradition and a trip” lives “an organic life style” together.
It sends as value unique to Tsubame-Sanjo.

The Tsubame-Sanjo area. Here is found manufacturing and agriculture, tradition and innovation — all integrated in an organic lifestyle that is friendly to the environment and to its people. Tsubame-Sanjo is not only prominent in Japan but also a world-renowned center of excellence in the production of tools, knives and other forged products. Thanks to careful stewardship of its natural endowments, the area is able to produce distinctive, high-quality and healthy food products. Excellence in manufacturing, excellence in agriculture. Fusion of the best traditional skills with the best new techniques in both arenas. This is our recipe for an environment- and people-friendly organic lifestyle that we are promoting throughout the area. It is also behind the organic-related strategy that we are promoting across all of the area’s local industries.

Examples include offering lifetime guarantees for industrial products, establishing responsible manufacturing processes, and identifying locally-grown safe food with the Tsubame-Sanjo name, ultimately to develop them into brands.

We are also creating opportunities for visitors to experience our organic lifestyle by participating in town strolls, green tourism, and other activities. The Tsubame-Sanjo brand will come increasingly to be known as reflecting the lifestyle and attractive features of the area. As people in Japan and around the world learn more about Tsubame-Sanjo, we hope to welcome them as they come to experience it for themselves.

Tourism Information

Try immersing yourself in Tsubamesanjo with the nine sights and experiences introduced in the website. Journey to an eco-friendly town of craftsmanship that keeps innovating while protecting tradition; Tsubamsanjo is waiting for you.

Website: Nine Must-do’s in Tsubamesanjo


operating company

Tsubamesanjo Regional Industries Promotion Center
Tsubamesanjo Brand Development Office

1-17 Sugoro, Sanjo-city, Niigata 955-0092, Japan
URL: http://www.tsjiba.or.jp/